Snapple foray’s into the Decentraland Metaverse with giveaways, discounts, and a code to claim an NFT wearable for players. Corporations are partnering with various media outlets, influencers, and music & movie stars to promote their products. The BlockchainBodega is the first of its kind in the Metaverse. A forward vision for major corporations looking to capitalize on future revenue streams will be bountiful in the yet-defined Web 3.0 worlds.
Snapple Created a Bodega in the Metaverse
The virtual installation in Decentraland comes with significant savings (as much as $1.39) to visitors who complete its scavenger hunt and register their PayPal wallets.
There’s a new bodega in the metaverse game Decentraland, and the sugary beverage company Snapple is behind it.
We’re proud to announce the first bodega in the #metaverse is now open! Play the Snapple Elements #BlockchainBodega now in @decentraland pic.twitter.com/X19hqLWR7f— Snapple® (@Snapple) July 28, 2022
Does Decentraland Bodega Have Mice? lol
Snapple erected the virtual New York City-style corner store in the Metaverse on Wednesday, bodega cat included. Coindesk visited Thursday, perusing the pixelated aisles and on a scavenger hunt for flying chopped cheeses and Snapple bottle caps.
The entire installation is a self-proclaimed advertisement for Snapple’s newest “Elements” drink collection. Buying the bottles has Web3 upside, too: Each IRL drink comes with a code to claim a non-fungible token (NFT) wearable, according to the company’s website.
One part of the in-game scavenger hunt yielded a #1.39 rebate code for buyers of the drink. Ironically, the real-life discount snubs crypto, telling users they must link their Paypal accounts to cash out.
It’s not the first time a company has aped into Decentraland as a promotional medium. The Australian Open created a tennis-themed pop-up for last January’s tournament. Bud Light unveiled its metaverse bar around Super Bowl Sunday; JPMorgan’s virtual lounge opened a few weeks later.
Related: Onyx Lounge
JP Morgan “metaverse experience” is just like four autoplay ads for JP Morgan and people typing racial slurs in the chat — well done, everyone pic.twitter.com/DQ1qBLfWLd— Will Gottsegen (@lil_smush) February 15, 2022
It’s also not Snapple’s first dive into Web 3.0. The company partnered with the Tezos and Polygon-based NFT platform OneOf to release its debut collection last May, the first effort in what now appears to be a more extensive campaign targeted at crypto-curious beverage drinkers.
Part of the bodega’s marketing also includes partnerships with popular Twitch streamers, who have been active promoters of the installation on social media.
Pepsi famously made all of Crypto Twitter cringe with its attempt at adopting crypto slang last December. Still, its ensuing NFT collection ultimately turned out to be a success, doing almost $6 million in sales volume.
Promotions like Snapple’s have been mostly met with groans from the metaverse-native, but as the idea of Web 3.0 treks into the mainstream, these installations will likely become more common.
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