Decentraland has unveiled plans for its annual Art Week, set to take place from September 24 to 27, 2025, under the theme “TOUCH GRASS.” This free four-day festival aims to transform Decentraland into a vibrant space filled with installations, workshops, and interactive experiences created by more than thirty prominent artists. The event will delve into the evolving landscape of virtual worlds and humanity’s role within them, striving to cut through the distractions of the digital age.
“Decentraland Art Week illustrates how artists are embracing virtual environments as a significant extension of their creative endeavors and encourages others to embark on this journey. This year’s lineup, featuring renowned artists such as Sara Shakeel and Johanna Jaskowska, highlights the importance of this transition,” stated Bay Backner, the Head Producer of Art Week at the Decentraland Foundation. “With the theme TOUCH GRASS, the festival redefines how digital art can enrich our lives in an optimistic, human-centered future.”
Event Programming Highlights
The 2025 Decentraland Art Week guides attendees through the creative process of working within three-dimensional spaces. The festival will include large-scale immersive installations and educational programming designed to empower creators at all skill levels. The first day will focus on the possibilities within virtual worlds and offer guidance on how to begin creating in Decentraland. The second day will delve into how artists can achieve recognition and be chosen for virtual and mixed-reality exhibitions. On the third day, participants will engage with AI technologies, with partners such as CSM, ImagineArt, and Sloyd showcasing how new tools can be utilized by anyone to produce 3D, game-ready artworks. The final day will wrap up with a summary of key workshops and a celebratory party to conclude the festival.
Collaboration with Digital Fashion Week
In anticipation of Art Week, Decentraland has joined forces with Digital Fashion Week (DFW) to highlight the future of virtual exhibitions. On September 11 in New York and on September 18 in London, attendees will experience activations that blend real-life and virtual elements. This includes an “inside-out” runway, projection-mapped showrooms, and interactive photo booths where guests can try on new fashion designs from Decentraland by notable creators such as Loreine Studio, Emilija Slavkova, Stephen Vineburg, and Right Direction. These innovative designs will carry over into Decentraland Art Week, where they will be featured in an immersive showroom alongside exclusive avatar Wearable giveaways.
Immersive Art Installations
More than 30 large-scale installations will be displayed throughout Decentraland, many repurposing underutilized parcels into cultural landmarks. Select artworks will remain accessible for a minimum of 12 months, ensuring their influence lingers long after the event concludes. Some of the standout pieces include:
- Sara Shakeel’s The Forgotten Sense: The renowned artist, known for her collaborations with brands like Coach and Swarovski, presents a dazzling digital space that sparkles with light, reflecting on the loss of touch, earth, and warmth.
- Johanna Jaskowska’s Synthetic Rest: A leader in digital aesthetics, Jaskowska invites visitors into a serene yet unsettling environment that examines the intersection of technology and humanity, exploring themes of intimacy and the evolving relationship between humans and machines.
- Amber Vittoria’s Where Her Thoughts Can Land: Vittoria’s vibrant creations celebrate femininity and form, transforming Decentraland into an imaginative landscape filled with monumental sculptures that encourage interaction and creativity.
- Clara Bacou’s Bloomfang: Known for her visuals for major artists like Coldplay and Blackpink, Bacou introduces a mythical creature that emerges from neglected gardens, symbolizing a playful rebellion against sterile digital aesthetics.
- Micah Alhadeff’s BloomSynth: Alhadeff’s work intertwines memory, myth, and technology, presenting a scene in a desert where figures gather around a futuristic artifact, evoking memories of a lost world.
Art Week will occur from September 24 to 27 within Decentraland. Interested participants can prepare by downloading Decentraland to their desktop, logging in, customizing their avatars, and starting to explore Art Week. Complete schedules and installation details can be found on the Decentraland website.
About Decentraland
Decentraland is recognized as the first community-driven, decentralized social virtual world, enabling users to create, explore, and connect within an open, immersive digital environment where they maintain ownership of their digital assets. Users can host virtual events or design their digital personas, shaping a space that prioritizes self-expression and freedom, free from corporate constraints. Governed by its community through a decentralized autonomous organization (DAO) and supported by a non-profit foundation, Decentraland operates as an open-source world that promotes creativity, ownership, and innovation. By encouraging collaboration and community engagement, Decentraland is paving the way for the future of digital interactions, where individuals have true ownership and agency in building their online lives.
Media Contact
For media inquiries, contact Jo Hunt-Rocha at Serotonin.
Disclaimer
This announcement is part of a press release sponsored by commercial partners.
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