Insurance for NFT’s and cryptocurrencies in cold storage are providing a pathway for IMA Financial to further expand their presence in the Metaverse. Decentraland virtual real estate plots are all NFT’s … so it makes great business sense to capitalize on this unprotected class.
IMA Financial Plans to Start Selling NFT Insurance in Decentraland
The top-10 U.S. insurance broker is opening its “Web3Labs” research and development facility in the metaverse.
Denver-based IMA’s foray into the metaverse, dubbed “Web3Labs,” was driven by the rapid growth of the non-fungible token (NFT) market, said Justin Jacobs, senior vice president of marketing at IMA Financial Group and architect of Web3Labs.
“We have this huge asset class worth over $40 billion, for which there’s no traditional insurance products,” Jacobs said in an interview with CoinDesk, referring to 2021 research from Chainalysis. “Many NFTs I think would be considered some form of art, and today we transact a ton of business in the realm of specie insurance; fine art, collectibles, things of that nature.”
The Crypto Insurance Question?
Insurance and cryptocurrency have thus far been uneasy bedfellows, with spotty cover and a dearth of capacity, limited to a handful of blue-chip exchanges and custodians.
IMA, which is one of the largest private and employee-owned brokers in the U.S. with predicted revenues this year of around $500 million, has connections with Lloyd’s syndicates for some of its business lines, said Jacobs. But for now, there are no insurance products directed at things like NFTs, he said.
Metaverse Value Chain
As well as simply having a presence in Decentraland, IMA wants to explore the entire metaverse value chain, Jacobs said, including being able to advise clients that might be apprehensive when it comes to things like decentralized finance (DeFi).
As such, crypto, NFTs and the metaverse can be compared to the burgeoning cannabis industry in the U.S., he said, where relatively recently firms were fearful to tread, but which now happens to be a sector where IMA manages a significant book of business.
IMA’s Web3Labs opens with interactive material and content, as well as a tranche of NFTs the firm will be minting, but the hope is to create a location where transactions – such as negotiating insurance cover for an NFT somebody is thinking of purchasing, for example – can take place.